Balancing Desirability, Feasibility, and Viability in UX Design

In UX design, it is important to balance desirability, feasibility, and viability to ensure the success of a product. Desirability refers to creating a product that is needed by the target customer. Feasibility involves aligning the product with the brand's operational strengths. Viability focuses on the financial sustainability of the product.

To assess and prioritize these factors, start by evaluating the desirability of the product. Consider how the product helps users reach their goals and solve their pain points. If it meets these criteria, it passes the desirability test.

Next, assess the feasibility of the product by examining technical capabilities, available resources, and potential obstacles. Consider whether the product requires additional hires or if it can support other products in the company's portfolio.

Finally, measure the viability of the product by conducting a cost analysis and developing a pricing strategy. Additionally, gather market research to understand the target audience and potential market size.

Let's look at two case studies that demonstrate a successful balance of these factors:

1. Airbnb: This global marketplace for holiday accommodation and experiences has balanced desirability, feasibility, and viability. The platform meets the needs of travelers looking for unique and affordable accommodations. It is also feasible as it leverages existing resources, such as unused living spaces, and does not require a large investment in infrastructure. In terms of viability, Airbnb has established a strong market position and generates revenue through commission fees.

2. Apple iPhone: The iPhone exemplifies the balance of desirability, feasibility, and viability. It offers a desirable product with user-friendly features that meet the needs of a wide range of consumers. Feasibility is demonstrated through Apple's technical capabilities in creating innovative hardware and software. The iPhone has also proven to be financially viable, generating significant revenue for Apple through product sales and app purchases.

In conclusion, balancing desirability, feasibility, and viability is essential in UX design. By assessing and prioritizing these factors, designers can create successful products that meet user needs, align with available resources, and generate long-term sustainability.