Case Study: Dropbox Brand Guidelines

Introduction: The Dropbox brand guidelines provided a rich foundation for the project, moving away from being prescriptive and focusing on editorial sense.

Navigation and Recalibration: Initial explorations led to ambitious ideas, realizing not every section needed to be its own "moment," resulting in a dynamic and alive-to-explore site.

Nothing Lost, Everything Explored: The final product was a composite of all explored ideas, shaped into something that felt right through collaboration with the Dropbox team.

Careful Choreography: A front-end was needed to keep up with Dropbox's evolving brand system, pushing boundaries and trusting the process to experiment where needed.

Trusting the Process: The project's success was attributed to the collaborative and trusting relationship with the Dropbox team, allowing for creative freedom and a site that invites exploration and engagement.

Conclusion: The project serves as a powerful example of pushing for high quality and creativity, inspiring designers to revisit and engage with the brand in their own way.