Glup. Brand Identity and UX Design for Delivery App

Challenge and Client

Heineken Mexico wanted to launch a mobile application that would allow users to buy beer and associated stuff and get the orders delivered quickly. They approached the tubik team with a range of design tasks, including logo audit and tweaks, extended brand identity development, delivery application UI/UX design from scratch, website design, and creating custom 3D icons and illustrations.

Brand Identity Design

To effectively apply branding to both marketing goals and mobile interactions, tubik focused on enhancing the existing logo and developing a color palette that set the desired mood in seconds. The team developed an extended color palette for different product presentations and a set of abstract geometric shapes that could be consistently used across various branded items, advertising materials, and mobile application screens.

User Experience Design

Tubik also focused on the user experience for the mobile application. The interaction design was thoroughly thought-out to make the sales funnel work successfully and let the users move through the whole purchase flow smoothly. The onboarding screens and categories use trendy and balanced 3D graphics that don't distract from the offered items.