Edge Delivery Services, Generative AI, and Other Top Innovations in Adobe Experience Manager 2024
Table of Contents
- Edge Delivery Services in Adobe Experience Manager
- Adobe Experience Manager Assets
- Adobe Experience Manager Forms
- Top Innovations in Adobe Experience Manager
- Generative AI for Content Variations
- [Content Hub for Collaborative Content Creation]
Edge Delivery Services in Adobe Experience Manager
Edge Delivery Services in Adobe Experience Manager now includes a set of composable services intended to optimize the performance of your digital properties at the point of customer interaction. These services aim to enhance user engagement, drive conversions, and improve overall site performance. By utilizing Edge Delivery Services, marketers can create fast websites with high performance scores and effectively monitor site performance through real user monitoring. The integration of Edge Delivery Services with AEM authoring tools provides a seamless experience for building, editing, and publishing content, leading to enhanced user experiences and business outcomes.
Adobe Experience Manager Assets
Adobe Experience Manager Assets is a cloud-native digital asset management system integrated within the Adobe Experience Manager platform. This DAM system is designed to meet the demands of today's content requirements, allowing users to easily manage millions of assets for personalized experiences at scale. Through Experience Manager Assets, marketers can efficiently organize and utilize brand-approved assets to create and localize content variations using tools like Adobe Express. This integration streamlines the content creation process and enables marketers to deliver engaging digital experiences to their audience.
Adobe Experience Manager Forms
Adobe Experience Manager Forms is a component of Adobe Experience Manager that enables businesses to create, manage, and optimize digital forms for various purposes. From lead generation to customer feedback, Adobe Experience Manager Forms provides a comprehensive solution for designing interactive and responsive forms that enhance user engagement and data collection. With advanced features and customization options, businesses can streamline their form creation processes and gain valuable insights from form submissions to drive informed decision-making.
Top Innovations in Adobe Experience Manager
Generative AI for Content Variations
One of the top innovations in Adobe Experience Manager is the integration of Generative Artificial Intelligence (AI) for creating content variations. This feature leverages AI technology to generate multiple content variations based on predefined prompts, enhancing personalization efforts at scale. With Generate Variations, marketers can quickly produce high-performing copy and image variations without the need for prompt engineering experience. By testing these generated variations using the Experimentation functionality of Edge Delivery Services, marketers can identify performance gains and optimize their content strategies for improved engagement and conversions.
Content Hub for Collaborative Content Creation
Another notable innovation in Adobe Experience Manager is the introduction of the Content Hub, a platform that facilitates collaborative content creation among marketers, channel partners, and internal business users. The Content Hub enables seamless collaboration on creating, managing, and delivering relevant digital content to customers, ensuring consistency and efficiency in content production. By centralizing content creation efforts and streamlining workflows, the Content Hub empowers teams to work together effectively and deliver engaging experiences to their target audience.