Future of Product Management: From the Era of AI | Linear

Introduction:

This video explores the story of Karri Saarinen, the founder of Linear, a project management platform that has gained popularity among unicorn companies and teams worldwide. Karri started his career as a designer at a young age and played a significant role in promoting startup culture in Finland. He later founded Kippt, a social bookmarking service, before establishing Linear.

Evolution of Linear:

1. Karri's experiences at Kippt:

   • Karri faced challenges and learned valuable lessons during his time at Kippt.
   • These experiences shaped the success of Linear.

2. Foundations of Linear:

   • Linear was born out of Karri's desire to build a powerful, intuitive project management tool.
   • The goal was to create a platform that would be loved by both small and large teams.

3. Gaining Organic User Base:

   • Linear gained a massive organic user base without spending much on marketing.
   • The company managed to keep marketing costs under $35,000.

4. Key Features and Advantages:

   • Linear offers a range of features that enhance project management.
   • The platform's sleek design and user-friendly interface contribute to its popularity.

5. Appeal to Unicorn Companies:

   • Linear has captured the interest of unicorn companies.
   • These companies appreciate the platform's flexibility and efficiency.

6. Future of Product Management:

   • Linear represents the future of product management.
   • The use of AI and automation will further streamline project management processes.

Conclusion:

The story of Linear showcases the evolution of a project management tool that has gained widespread popularity among teams and companies around the world. Karri Saarinen's experiences and lessons learned from his previous ventures have shaped the success of Linear. The platform's organic user base and appeal to unicorn companies highlight its effectiveness and potential in the future of product management.