How Loom supports better employee onboarding and customer training
Summary of Vanta's Loom Use Cases
- Making meetings efficient: Zeke Rodriguez uses Loom to share introductions and meeting agendas with customers before scheduled meetings, leading to focused calls and decreased no-show rates.
- Speeding up product adoption: Rodriguez creates quick start courses in bite-sized segments through Loom, helping customers adopt the Vanta platform more easily and personally.
Zeke Rodriguez's Loom Tips:
- Call out the time it takes to watch Loom videos when sharing with customers.
- Use metrics to analyze video performance.
- Experiment and iterate frequently to find what works best.
Summary of Zappi's Loom Use Cases
- Effectively onboarding new hires: Mary Crocker uses Loom to create shorter onboarding videos tailored to key topics under 10 minutes, improving efficiency and engagement.
- Driving engagement with customer playbook pages: Crocker summarizes playbook strategies in short Loom videos to provide deeper context for better customer relationships.
Mary Crocker's Loom Tips:
- Introduce Loom to new hires for daily communication.
- Send pre-call agendas using Loom.
- Keep customer-facing Looms under 2 minutes for increased views.
Key Takeaway
Loom enables teams to communicate complex information effectively, enhancing knowledge sharing and customer relationships without the need for time-consuming meetings.