Is product management going away? Why Airbnb got rid of its PMs
- Airbnb has announced that it has eliminated its product management function, but this statement has been misinterpreted.
- The company actually plans to expand the role of product managers to include product marketing responsibilities.
- The move is inspired by the product management approach at Apple, which is known for its design-led approach.
- The role of product management can vary depending on the company's stage, size, and culture.
- Product managers may need to take on external promotion responsibilities to ensure their work is seen and understood by the public.
- The role of product management will continue to evolve, and flexibility is key for product managers in adapting to different company contexts.