Legendary Consumer VC Predicts The Future Of AI Products

Chapters

00:00 Intro

Kirsten Green, founder of Forerunner Ventures, shares insights on the future of AI products and how shifts in distribution, wellness, and digital behavior are shaping consumer needs.

01:05 What will the consumer AI wave look like?

Kirsten discusses the upcoming consumer AI wave and how it will transform the relationship between consumers and technology.

04:54 The ability to have memory

She highlights the significance of AI enabling products to have memory and how it enhances the consumer experience.

07:35 Data personalization

Kirsten explains the impact of data personalization on consumer interactions with AI products.

08:58 Voice as an unlock

The role of voice technology in unlocking new possibilities for AI products is explored.

11:07 The messy creative stage of consumer AI

Kirsten talks about the current creative stage in developing AI products and the challenges and opportunities it presents for founders.

12:07 How to nail distribution

Insights on achieving successful distribution strategies for AI products are shared.

14:58 Don’t just do things for the sake of marketing

The importance of focusing on creating great products over marketing gimmicks is emphasized.

16:09 Why the Dollar Shave Club ad worked so well

An analysis of why the Dollar Shave Club ad campaign resonated with consumers.

17:39 What convinced Kirsten to invest in Dollar Shave Club

She reveals the key factors that led her to invest in Dollar Shave Club.

20:16 What large companies are realizing for search, marketing

The changing landscape of search and marketing for large companies in the age of AI is discussed.

23:02 How will we use different AI tools as consumers?

Kirsten speculates on the various ways consumers will utilize different AI tools in their daily lives.

26:20 Forerunner’s latest trend report on health, wellness, security

Insights from Forerunner's trend report on the current trends in health, wellness, and security products.

32:16 How do you compete against ChatGPT?

Strategies for competing against advanced AI tools like ChatGPT are explored.

33:52 Advice for new founders

Kirsten offers advice for new founders navigating the evolving landscape of AI products and consumer needs.