Meta Andromeda: Supercharging Advantage+ automation with next-gen personalized ads retrieval engine

Meta's Andromeda is a cutting-edge personalized ads retrieval engine that leverages the power of NVIDIA Grace Hopper Superchip to drive efficiency and advertiser performance in the Ads retrieval stage. It is designed to deliver more personalized ads to viewers, maximize return on ad spend for advertisers, and streamline the adoption of future AI innovations in the retrieval space.

Challenges and opportunities in the new era of advertiser automation with generative AI

• Scalability Constraints: The volume of ad candidates and tight latency constraints pose challenges for the retrieval stage.
• AI Innovations: With powerful tools like generative AI for optimizing ad creative content, the number of ads in Meta's recommendation systems is expected to grow significantly.

Unlocking advertiser value through industry-leading ML innovation

• Deep Neural Networks: Custom-designed for the NVIDIA Grace Hopper Superchip to deliver superior performance.
• Performance Improvement: Andromeda enhances Meta's ads system by delivering personalized ads and maximizing return on ad spend.
• Efficiency: It utilizes the exponential growth in the volume of eligible ads available to the retrieval stage.

Meta's new personalized ads retrieval paradigm

• State-of-the-Art Deep Neural Network: Andromeda efficiently scales retrieval models by designing a customized deep neural network for enhanced personalization.
• Hierarchical Indexing: Organizes ads into a hierarchical index with multiple layers, reducing inference steps and enabling scalable retrieval.
• Optimized Model: Enhances instruction and thread-level parallelism for improved performance.

Advancing the state of the art in ads retrieval

• Enhanced Personalization: Integration of AI to optimize personalization capabilities at the retrieval stage.
• Hierarchical Indexing Solution: Addresses scalability challenges with exponential growth of ads creatives.
• Efficiency: Hierarchical structured neural networks improve retrieval accuracy and performance.

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Summary:

Meta Andromeda is a next-generation personalized ads retrieval engine that leverages NVIDIA Grace Hopper Superchip to drive efficiency and performance in the Ads retrieval stage. It addresses scalability challenges, improves personalization capabilities, and maximizes return on ad spend for advertisers through deep neural networks, hierarchical indexing, and optimized retrieval models. Andromeda advances the state of the art in ads retrieval, paving the way for future AI innovations in the space.