Pixelflakes - "Behind the Scenes" Case Study

Pixelflakes wanted to establish itself as an innovator in the digital space, creating competitive differentiation and attracting top-tier talent. To achieve this, they aimed to curate a premium and standout style for their online platform.

To bring their unique sketch studies process to life, Pixelflakes incorporated pixel-inspired design components and custom motion design elements into their website. This fusion created a memorable user experience that set the website apart, reinforcing the brand's distinctiveness and focus on high quality.

During the UX design phase, rough motion studies were conducted to validate concepts and identify any potential issues. This approach allowed the team to determine the content they would be working with and explore various variations before settling on the final concept.

One of the standout features of the Pixelflakes website is the fullscreen image gallery, designed to give visitors the feeling of entering a world with endless possibilities. Informative side-panels were also added to provide additional information without cluttering the top-level experience, allowing users to explore deeper if desired.

To build trust and connections, the website prominently features the team's culture and values. This transparent approach resonated with the audience, attracting like-minded partners and talent, and distinguishing the Pixelflakes brand.

In terms of technology, the Pixelflakes website was developed using WordPress in a headless architecture. This allowed for greater flexibility in constructing pages according to the client's preferences. Nuxt.js was employed for the frontend, enabling route-based page transitions and enhancing the website's resemblance to a native app.

Overall, Pixelflakes successfully created a distinctive and engaging website experience that stands out in the saturated online world, attracting attention and top-tier talent.

Credits:

• Robbert Schefman: Digital Art Director & Visual Design
• Ronald Gijezen: Motion & User Experience Design
• Rob Smittenaar: Front-end & Creative Development