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Push notifications vs. in-app notifications: Key differences & which to choose

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Table of Contents

  1. What is a push notification?
  2. Meaning of in-app notifications
  3. Pros and cons of push notifications
  4. Pros and cons of in-app notifications
  5. Choosing between push notifications vs. in-app notifications
  6. Web push notifications
  7. App push notifications

1. What is a push notification?

Push notifications are messages sent to a user's device, even when they are not actively using the app. They can be customized, target specific user segments, and are available on various platforms like Android, iOS, and the web.

2. Meaning of in-app notifications

In-app notifications appear when a user is actively using the app. They blend seamlessly with the app's interface and can range from business-to-user messages to user-to-user interactions.

3. Pros and cons of push notifications

  • Pros:
    • Reach users in real-time.
    • High visibility and open rates.
    • Customizable for different user segments.
  • Cons:
    • Requires opt-in from users.
    • Can be considered intrusive if overused.

4. Pros and cons of in-app notifications

  • Pros:
    • Blends well with app interface.
    • Appears less intrusive.
    • Allows for personalized user messages.
  • Cons:
    • Requires user to be active in the app.
    • Limited reach compared to push notifications.

5. Choosing between push notifications vs. in-app notifications

  • User Engagement:
    • In-app notifications: Requires user to be active within the app.
    • Push notifications: Delivered at any time, whether user is in the app or not.
  • Opt-in Requirements:
    • In-app notifications: No opt-in required.
    • Push notifications: Opt-in may be required.

6. Web push notifications

Web push notifications are messages sent through a web browser to engage users with timely updates, reminders, or promotions, even when they are not actively browsing the website.

7. App push notifications

App push notifications are sent from a mobile application to the user's device, allowing for targeted and personalized messaging based on user interactions within the app.