Summary of "The emergence of the growth designer" article

Introduction

• The author explains the evolution of her dinner party planning process and how it relates to growth design.

What Is Growth Design?

• Growth design is a new design specialization that focuses on creating experiences that help grow a business.
• Growth designers work with product teams to identify opportunities for growth and run experiments to test and implement new solutions.
• They focus on different stages of the customer journey, including acquisition, activation, retention, and referral.

How Growth Designers Work Alongside Product Teams

• Growth designers work with product teams to identify areas for improvement and run experiments to test different solutions.
• Experiments that have a positive impact are shared with core product managers and designers to be implemented permanently.

Qualities That Make the Best Growth Designers

• The author discusses the qualities that make a successful growth designer, including empathy, communication skills, and the ability to work quickly and adapt to change.

Conclusion

• Growth design is a new and evolving field that is becoming increasingly important for businesses looking to maximize customer success and build meaningful relationships.