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Nielsen Norman Group

The Rhetorical Triangle for Stakeholders: Make Your Point and Get Your Way

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The Rhetorical Triangle for Stakeholders: Make Your Point and Get Your Way

Introduction

  • Communicating with stakeholders has always been a challenge for UX professionals.
  • Rhetoric offers strategies for navigating these interactions effectively.

The Rhetorical Triangle

  • Ethos, logos, and pathos make up the rhetorical triangle.
  • It is a framework for crafting a convincing argument.

Ethos

  • Ethos focuses on credibility and trustworthiness.
  • Building ethos with stakeholders can help gain their buy-in.

Logos

  • Logos is about presenting logical reasoning and evidence.
  • Using logos in communication helps stakeholders understand the rationale behind decisions.

Pathos

  • Pathos appeals to emotions and values.
  • Connecting with stakeholders on an emotional level can help align interests and goals.

Conclusion

  • By incorporating ethos, logos, and pathos into communication with stakeholders, UX professionals can make their point effectively and get buy-in for their ideas.