Vercel Blog

The three types of AI bot traffic and how to handle them

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Table of Contents

  1. Introduction
  2. Types of AI Bot Traffic
  3. How to Handle AI Bot Traffic
  4. Conclusion

1. Introduction

AI bot traffic is becoming increasingly common on the internet, and it is essential for teams to understand the different types of AI-driven crawlers that are at play. Blocking all AI bots without discrimination can have unintended consequences on a website's organic traffic and overall online visibility.

2. Types of AI Bot Traffic

There are three main types of AI-driven crawlers:

  • Search Engine Bots: These bots are essential for SEO and website visibility. Blocking them can result in decreased organic traffic.
  • Scrapers: These bots gather data for various purposes, including market research and competitive analysis. They can be beneficial if used ethically.
  • Malicious Bots: These bots have harmful intent, such as scraping content for plagiarism or launching DDoS attacks. It is crucial to block or mitigate these bots for website security.

3. How to Handle AI Bot Traffic

Understanding the role of each type of bot is crucial for determining how to handle AI bot traffic effectively:

  • Allow search engine bots to crawl and index your site for better visibility.
  • Monitor scraper bots to ensure they are not violating your website's terms of service.
  • Implement security measures to block malicious bots and protect your website from harm.

4. Conclusion

AI bot traffic plays a significant role in the online ecosystem, powering search engine optimization and data gathering. By understanding the different types of AI bot traffic and how to handle them appropriately, teams can make informed decisions that benefit their website's performance and security.