User-Feedback Requests: 5 Guidelines

Table of Contents:

1. Tailor the Timing of the Ask

2. Send the Survey to the Right Channel

3. Keep Surveys Short and Simple

4. Give Users Room to Share Details

5. Leverage Feedback for UX Research and Design Decisions

6. Tailor the Timing of the Ask:

• Don't interrupt the user's task with intrusive popups asking for feedback.
• Wait until the user has completed a meaningful task before requesting feedback.
• Consider asking for feedback during a natural break in the user journey.

2. Send the Survey to the Right Channel:

• Don't send surveys to users who are unlikely to respond.
• Consider sending surveys through channels where users are already engaged, such as email or in-app notifications.
• Avoid sending surveys through channels that feel spammy or irrelevant to the user.

3. Keep Surveys Short and Simple:

• Avoid overwhelming users with too many questions.
• Keep questions focused and easy to understand.
• Consider using a rating scale or multiple-choice options to make surveys more user-friendly.

4. Give Users Room to Share Details:

• Provide an open-ended question where users can share additional thoughts or feedback.
• Encourage users to be as specific as possible about their experience.
• Avoid leading questions that might bias responses.

5. Leverage Feedback for UX Research and Design Decisions:

• Use feedback surveys as a voice-of-customer (VOC) program.
• Analyze survey data to identify common pain points or areas of improvement.
• Use survey data to inform UX research and design decisions.